I’m Christel, a Creative Lead with 14 years of experience delivering high-quality, results-driven work for global brands across performance marketing and brand strategy. Over the years, I’ve worked with leading brands including HSBC, American Express, LEGO, Sony, Toyota, Lexus, Renault, Red Bull, Amazon, The Economist, and Dyson, among many others. Adept with technology and digital platforms, I have extensive experience leading art direction across graphic design, marketing, digital advertising, and brand management, while embracing innovation and the use of AI to enhance creative development and campaign performance. I am multilingual, speaking five languages with fluency in English, French, and Arabic.

​

My expertise spans creative direction, setting high standards, and leading cohesive, insight-led campaigns through close collaboration with UX, Paid, Strategy, Production, and Content teams. I bring strong managerial capabilities and the creative insight required to effectively oversee creative development and design processes. A confident leader skilled in prioritisation and delegation, I have significant experience managing teams, clients, and complex projects with precision and strategic focus.