The Economist

This project involved the creation of a series of social media adverts for Meta and LinkedIn for The Economist, designed to promote the publication’s journalism and subscription offers throughout the year. The campaign included ads tailored to key promotional periods, such as Black Friday, featuring clear messaging and striking visuals that highlighted the value of trusted global insights. By adapting the creative to suit each platform and moment, the ads combined timely offers with engaging content to encourage audiences to discover and subscribe to The Economist’s award-winning reporting.